VÖRUFLOKKUR: The Freckled Frog

Started in 2009 in Melbourne, Australia by Victoria Reading who simply couldn’t find the right sort of toys for her boys Harry and Jock. Her boys are an integral part of the Freckled Frog testing team who have not been afraid to speak their minds on when Victoria has got a design right and also when she needed to go back to the drawing board. Combining their expertise with Victoria’s firsthand knowledge of what parents and educators wanted, The Freckled frog today has created over 150 products that are designed to be open-ended, gender neutral toys promoting inclusiveness and cultural diversity ensuring the end result has everyone smiling.

With each and every toy we create, we hope to inspire children’s:
1. Imagination through engaging open-ended play
2. Creativity through self-exploration
3. Learning through fun activities
4. Playtime through pure happiness
We want to bring back simple, yet innovative and fun toys for children today.